Privacy Policy

1. Introduction

Welcome to a portal run by URBAN CRUSH MEDIA is committed to respecting your online privacy and recognizes your need for appropriate protection and management of any information you share with Urban Crush media on (the “Website”).

2. Scope

This privacy policy (“Policy”) is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000, and the rules made thereunder. This Policy does not require any physical, electronic, or digital signature. This Policy is a legally binding document between you and Urban Crush Media. The terms of this Policy will be effective upon your acceptance of the same by use of the website and will govern the relationship between you and Urban Crush Media for your use of the Website.

3. Consent

By mere use of the Website, you expressly consent to Urban Crush Media’s use and disclosure of your Personal Information in accordance with this Policy. If you do not agree with the terms of this Policy, please do not use this Website. This Policy shall be deemed to be incorporated into the Terms of Use of the Website and shall be read in addition to the Terms of Use.

4. What Information Is Collected

➢ The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 defines “Personal Information” as any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person.

➢ For the purpose of this Policy, the term “Personal Information” shall mean any information you provide to Urban Crush Media and shall include, without limitation your name, phone number, your e-mail address, your financial information such as bank account or credit card or debit card or other payment details, your email ID and password.

➢ For the purpose of this Policy, the term “Non-Personal Information” shall mean information that does not specifically identify an individual but includes information from you, such as the type of internet browser you use, mobile device you use, your computer or your mobile device’s unique device ID, the URL of the previous website you visited, your computer’s operating system, your Internet Service Provider (ISP) and your Internet Protocol (IP) address. Urban Crush Media may also collect Non-Personal Information that you voluntarily provide, such as information included in response to a questionnaire or a survey conducted by Urban Crush Media.

5. Collection of Information

➢ Urban Crush Media may collect information from you when you register on the Website through your Facebook account or e-mail account when you use the features on the Website, when you participate in surveys conducted by Urban Crush Media on the Website, and when you carry out transactions on the Website.

➢ Urban Crush Media may use cookies to monitor the Website usage including, without limitation, to provide useful features to simplify your experience when you return to the Website, like remembering your login ID and certain Personal Information and delivering relevant content based on your preferences, usage patterns, and location.

➢ You may be also required to provide your credit/debit card details. Urban Crush Media will use this information only for billing purposes. For your convenience and if permitted by you, Urban Crush Media will save the billing information in the event you would like to carry out any other transaction on the Website again.

➢ When you access the Website through a mobile device, you will have the option of downloading the mobile application of Urban Crush Media. In case you download the mobile application you will be asked if you would want to share your contact list with Urban Crush Media. You may choose not to share your contact list with Urban Crush Media, however in case you chose to share your contact list with Urban Crush Media, Urban Crush Media shall have access to and store your contact list.

➢ You may use the Website without providing Urban Crush Media any Personal Information about yourself. However, you may not be able to access certain services of the Websites in case you choose to do so.

6. Use of Information

Urban Crush Media uses your Personal and Non-Personal Information for certain purposes including but not limited to

Service-related Purpose

➢ enabling you to use the Website;

➢ providing you with information about products and services available on the Website;

➢ resolving any glitches on the Website including addressing any technical problems;

➢ improving your experience of navigating through the Website and carrying out transactions on the Website, and improving the services and content on the Website.

Internal Business Purpose

Urban Crush Media may use your Non-Personal Information for internal business purposes, such as data analysis, research, developing new features, enhancing and improving existing services, and identifying usage trends. This information helps Urban Crush Media to constantly improve, personalize and customize the products and services it provides to you.

7. Sharing of Information

Urban Crush Media may disclose your Personal Information in the following ways:

Disclosure to Government authorities or as required by law

Urban Crush Media may share your Personal Information with Government and/or statutory authorities in response to subpoenas, court orders, or another legal process; to establish or exercise legal rights; to defend against legal claims; or as otherwise required by law. Urban Crush Media warrants that such information will be disclosed only in accordance with applicable laws and regulations.

Disclosure to Acquirers

Urban Crush Media may disclose and/or transfer your Personal Information to an acquirer, assignee, or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of the equity, business, or assets of Urban Crush Media.

Disclosure to Merchants

When you make a transaction on the Website, Urban Crush Media may disclose your Personal Information with the merchant, with whom you have entered into the transaction, to enable the merchant to complete your transaction.

Disclosure to Facilitate Payment

In order to process your transactions, Urban Crush Media may direct you to a payment gateway service provider of its own choice, which may have access to the Personal Information provided by you while making such payment.

Disclosure to Third Parties

Urban Crush Media may engage third parties to provide various services to Urban Crush Media or collaborate with Urban Crush Media to host events. If any such third party must have access to your Personal Information in order to perform its services, Urban Crush Media will require that third party to enter an agreement that binds the third party to the use and disclosure restrictions outlined in this Policy. Urban Crush Media may also share your information with third parties to conduct the promotion and/or ad campaigns in case you have explicitly chosen to authorize Urban Crush Media for sharing your information.

8. Protection of Information

➢ Urban Crush Media has taken adequate measures to protect the security of your Personal Information and to ensure that your choices for its intended use are honored. Urban Crush Media takes adequate precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

➢ Urban Crush Media assures you that your information is safe and secure. It uses industry standards, and physical, technical, and administrative security measures to keep your Personal Information confidential and secure, and Urban Crush Media shall not share your Personal Information with third parties, except as otherwise provided in this Policy.

➢ At Urban Crush Media, data is stored in password-controlled servers with limited access to employees and other personnel or consultants on a need-to-know basis.

➢ Urban Crush Media uses encryption technology, which helps to protect your payment information such as your credit/debit card number, credit/debit card expiry date, your CVV number, etc. Please note that e-mails, messaging and means of communication with Urban Crush Media are not encrypted, and therefore Urban Crush Media strongly advises you not to communicate any confidential information through these means.

➢ Access to your online account on the Website is via Facebook or your e-mail which is password protected and this helps to secure your account information. You are solely responsible for maintaining the confidentiality of that password. To ensure the safety of your Personal Information, you are advised against sharing your user name and password with anyone.

9. Cookies and Other Tracking Technologies

➢ The Website utilizes cookies and other tracking technologies including any proprietary or third-party tracking services. A cookie is a small text file that may be used, for example, to collect information about the Website activity. Some cookies and other technologies may serve to recall Personal and/or Non-Personal Information previously indicated by a Website user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

➢ You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, however, if you choose to erase or block your cookies, you shall have to re-enter your original user ID and password to gain access to certain parts of the Website.

➢ Tracking technologies may record information such as internet domain and host names, internet protocol (IP) addresses, browser software and operating system types, clickstream patterns, and dates and times at which the Website is accessed. Our use of cookies and other tracking technologies allows us to improve our Website and your experience in using our Website.

10. Limitation of Liability

➢ Urban Crush Media is not responsible for any breach of security or for any actions or inactions of any third parties that receive your Personal Information.

➢ Notwithstanding anything contained in this Policy or elsewhere, Urban Crush Media shall not be held responsible for any loss, damage, or misuse of your Personal Information, if such loss, damage, or misuse is attributable to a Force Majeure Event (as defined below).

➢ A “Force Majeure Event” shall mean any event that is beyond the reasonable control of Urban Crush Media and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, lockouts, or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, civil disturbances, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, and any other similar events not within the control of Urban Crush Media and which Urban Crush Media is not able to overcome.

11. Opt-Out

You have the option to ‘opt-out’ of all Urban Crush Media’s newsletters and other general e-mail marketing communications by way of links provided at the bottom of each mailer. Urban Crush Media respects your privacy and in the event that you choose to not receive such mailers, it shall take all adequate steps to remove you from such lists.

12. Changes to this Policy

Urban Crush Media reserves the right to update, change or modify this Policy at any time. The Policy shall come to effect from the date of such update, change, or modification.

13. How to Contact Us

If you have questions or concerns about this Policy, please contact us at